Core Strength Marketing


What some companies fail to see is that from their customers' viewpoint, their products, services, and brands are viewed as one entity.

Chuck Martin

When people use your brand name as a verb, that is remarkable.

Meg Whitman

Your premium brand had better be delivering something special, or it's not going to get the business.

Warren Buffett

With an explosion of products and competitors, the consumer, individual or commercial, is overwhelmed by choices. Your distinction had best stand out.

Tom Peters

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

Greg Norman

When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember are the ones that stand for something.

Ralph Lauren

A brand is not the face of a company, it's the spine.

 Dennis Bailen

The loyalty of the brand is to what it stands for. Loyal brands earn customer trust.

Brian Phipps

A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.

Jeff Bezos

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Saturday, 24 Sep 2016

Core Strength Marketing
Flex Your Brand SM
At Core Strength Marketing (CSM), we believe that defining the optimum positioning opportunity and brand strategy are critical to a company's success..   In our role as brand strategists and marketing consultants we work closely with our clients to identify the brand promise that they can fulfill on a consistent basis and make their own.
"A well defined and executed brand is both a potent competitive weapon and an internally unifying concept that aligns company culture, operations and organizational structure with the entire spectrum of marketing communications."

Dennis Bailen, Principal, Core Strength Marketing

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Core Strength Marketing
Libertyville, IL 60048 
Ph: 847.207.5544


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Turn your brand into a potent competitive weapon and an internal unifying force.

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